The mythical astrological significance is separate from the ignorant doom hysteria. Or it would be if you spent the effort to study the chronology/astrology. Personally I think it is simpler to take it at face value — just one more in an endless stream of hyped up important days upon which nothing of any significance will occur. Friday is more important than Doomsday. TGIF. You could try to take advantage of it by selling end-of-the-world t-shirts, but such cleverness may be the first way people get sucked in, thinking they can outsmart something bigger than they understand.
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